A lot of "natural" commercial cleaners, and even toothpaste, now use baking soda... I guess these things come around again!
There is a TV program over here called "How clean is your house?" where the presenters - Kim and Aggie - show people how to clean

Kim in particular advocates old fashioned natural cleaning products: vinegar to clean windows and shower heads, lemon juice to clean everything(!), borax in toilets, vodka to santise kitchen cabinets, banana peel to clean shoes, worcestershire sauce to polish brass, denture tablets to clean pots and pans... Here are some tips:
http://www.lifetimetv.com/shows/clean/v ... _tips.html
I have started using borax instead of bleach, and I use half a lemon or onion to deodorise the fridge. But I'm lazy in the rest of the house, and use Ecover cleaning cream
I've recently found out that a lot of laundry and washing-up liquids contain formaldehyde: surely this can't be healthy?!
